Hi, I'm Alexis P. Cruz — Founder & Creative Director of the eponymous collective known as BY A.P.C.®. After years of studying the embellishment industry, I debuted my Premium Embroidery Service in 2017. Shortly after becoming a full service vendor, I opened my studio space in 2019 to better serve my clientele!

Rebranded as STUDIO DVSN. in 2022, we are proud to be one of Phoenix’s Women-Led creative studios. I prioritize women-to-women & local partnerships in our creative teams, production settings & vendor choices.

As we enter 2024, our focus is on brand development & community more than ever. With the launch of our creative agency MUSE DVSN., I intend to highlight my clientele and peers through community directories, collaborative releases, productions and events.